01
Visible radiance
Evens skin tone and brings back that K-Beauty glow from the first uses.
What it does for your skin
02
Even-toned
Progressively fades marks and evens out skin tone.
03
Daily protection
Strengthens the natural barrier and helps protect skin from external stressors.
How to use
01
Apply on clean, dry skin
02
Pat gently until fully absorbed
03
Continue with the rest of your routine
What's in it
The key actives, in plain language
- Vitamin C (Ácido Ascórbico) 5%
- Fades dark spots, brightens and protects from oxidative stress.
- Niacinamide
- Evens skin tone and adds radiance.
- Peptides
- Stimulate collagen and improve firmness.
- Hyaluronic acid
- Holds up to 1,000× its weight in water for plump, juicy skin.
- Panthenol (Pro-vitamin B5)
- Deeply hydrates and soothes.
FAQ
Everything you need to know before buying.
Still have questions? Write to us, we reply in English & Spanish.
Complete your routine
What's next?
Other essentials that pair with this product.
Verified reviews
4.8 out of 5
Based on 1,658 verified reviews
Showing a selection of verified reviews out of 1,658 total ratings.
5★
1,444
4★
166
3★
48
- V
Vega H.
Verified purchase · 6 days ago
Real glow in two weeks
Two weeks with Pure Vitamin C Serum and my skin already looks brighter and more even. It doesn't sting or feel greasy, even on my sensitive skin. Plus it arrived home in under 24 hours.
- S
Sara Prieto
Verified purchase · 4 weeks ago
Slotting Panthenol into my routine was easy
I worried the Panthenol would clash with what I already used — not at all: the Pure Vitamin C Serum plays nicely with everything, no pilling and it sinks in fast. The Péptidos adds to it without weighing the formula down.
- L
Lidia F.
Verified purchase · 10 days ago
No pilling under sunscreen
That was always my issue. Pure Vitamin C Serum absorbs completely and I can layer SPF and foundation with nothing balling up.
- L
Laura P.
Verified purchase · 3 weeks ago
You feel the Ácido hialurónico in Pure Vitamin C Serum
High potency, no irritation. Pure Vitamin C Serum sinks in like water and after two weeks you can see the brightness.
- C
Carla N.
Verified purchase · 1 month ago
The dropper gives exactly the right amount
Three drops of Pure Vitamin C Serum cover face and neck. Six weeks in my skin feels firmer and the Vitamina C (Ácido Ascórbico) 5% has given me zero issues.
- V
Verónica S.
Verified purchase · 2 months ago
Tanto Beauty earned a customer
The Pure Vitamin C Serum arrived with samples, handwritten note, everything perfect. And the product, brilliant. Three more orders in.
- Í
Íngrid A.
Verified purchase · 4 days ago
Didn't do what I hoped
A month with Pure Vitamin C Serum and my skin is the same. Guess I need something else.